More is Better?

This is a post which needs participation! :) I've seen these commercials from AT&T for the past few weeks and they've bothered me just a bit. The tag line is "It's not complicated. More is better." But is more really better? What do you think? Are there any circumstances or situations where more is not better? Or is the AT&T slogan right and more is better?

More stars are better. :) Or would more stars mean less sleep...?